Leisure and Lifestyle News / Doll

Doll Is Redefining off-Duty Luxury with a Line of Athleisure Focused Womenswear Meant to Empower and Enrich

Via: ReleaseWire

Updated 9:51 AM CDT, Wed, October 11,2017

Toronto, ON -- (ReleaseWire) -- 10/11/2017 -- Doll, the breakthrough new casualwear focused label on a mission to empower, enrich and evolve by redefining off-duty luxury apparel, is live on global crowdfunding platform Kickstarter and raising funds to bring the project to life.

Described as everything from 'dancer off-duty' to 'luxury streetwear,' Doll has created a lane of its own by upping the ante in athleisure with true luxe appeal. The Doll story was born of a simple notion; why can't off-duty dressing flatter, enhance and accentuate the female form just as ready-to-wear does? Doll aims to empower women in all that they do; from muses and campaign stars to customers.

"The Doll concept was born out of a frustration with sub-standard casualwear. Inspired by traditional dancewear, Doll offers women an off-duty wardrobe that flatters, enhances and accentuates the female form," says founder and creative director Angela Simiana. "From organic cotton sweatshirts to stretch bamboo cotton joggers, this is a debut collection designed for women everywhere."

Defined by a timeless, understated aesthetic, Doll apparel features subtle, feminine embellishments that will become brand signatures as each collection develops. Whether corsetry-inspired ribbon bows, structural pleats, cut-out detailing or draped necklines, this is luxe casualwear infused with a soft, delicate edge.

The Doll line has been heavily influenced by traditional dancewear. Inspired by the technical silhouettes needed for ballet, hip-hop, jazz, tap and contemporary dance, tights have been cut with a high waist, reverse V-detail that frames the small of the back and without a front seam for a second-skin fit.

Rather than being led by a traditional fashion calendar, the company aims to design clothes that become a core part of every repertoire. From first sketch to final stitch, Doll is driven by a love of eco-friendly design, a love of fashion and beyond all else, a love of women.

"What sets Doll apart from the rest? A supremely feminine touch, imagined with a contemporary twist; endless ribbon tie details, soft draped necklines and structural pleats convey a sense of off-duty elegance," adds Simiana. "Doll are wholeheartedly anti-fast-fashion and are keen to launch as a seasonless brand; rather than following a fashion-led calendar, every collection will become a core part of the brand repertoire."

DOLL is currently live and available to support on Kickstarter: http://kck.st/2i0IH4C.

About Doll
We are Doll. Some have described our style as 'dancer off-duty'. Others as 'luxury streetwear'. We've even been called 'form-accentuating loungewear'. One thing's for certain; we're on a mission to redefine the meaning of luxury apparel. We are ethically minded, we are female focused and we're uncompromising in our approach to design, craftsmanship and manufacturing.

For more information on this press release visit:

Media Relations Contact
Mark Winters
Email: Click to Email Mark Winters
Web: https://www.kickstarter.com/projects/1686933671/doll-campaign-ethically-minded-luxury-apparel-for