From New York to Paris, the IFDAQ reveals the Top20 cities that have a profound influence on the world of fashion and luxury.
Vienna, Austria -- (SBWIRE) -- 11/26/2018 -- The IFDAQ, a leading provider of exclusive KPIs and deep analytics in fashion & luxury, today published its official ranking of the most important and powerful Global Fashion and Luxury Cities.
The industry-wide acknowledged ranking reveals that theso-called 'Big Four' - New York, Paris, Milan and London - have remained the center for fashion in 2018, but in recent times, a slew of new smaller cities emerged challenging their position.
The official Top20 of the IFDAQ Global Fashion & Luxury Cities 2018:
N1 - New York - 19,65
N2 - Paris - 16,64
N3 - Milan - 14,41
N4 - London - 11,12
N5 - Madrid - 1,82
N6 - Tokyo - 1,51
N7 - São Paulo - 1,42
N8 - Los Angeles - 1,40
N9 - Sydney - 1,38
N10 - Stockholm - 1,32
N11 - Barcelona - 1,30
N12 - Moscow - 1,26
N13 - Munich - 1,13
N14 - Florence - 1,11
N15 - Beijing - 0,90
N16 - Hamburg - 0,89
N17 - Seoul - 0,85
N18 - Amsterdam - 0,71
N19 - Rome - 0,69
N20 - Berlin - 0,68
In an earlier study (Q2/2018)that addressed the ranking's developmentand the dynamics of fashion capitals, Iva Mirbach, Head of Research at IFDAQ, stated: "We have seen how the power structure of fashion has evolved and a new lineup of rival cities have emerged in recent times. Fashion capitals change periodically and none of the 'Big Four' are sacrosanct as such, with each of them having to re-assert their authority from time to time. The list also confirms that we are moving towards a poly-centric system of fashion cities."
Professor Dr. Frédéric Godart, Co-CEO of the IFDAQ and Academic Director of the Luxury Certificate at HEC Paris, commented the TOP20: ""This is a unique ranking that relies on an exceptionally broad and deep range of data and provides a fine-grained vision of the global fashion industry. We believe this will help fashion professionals make more informed decisions."
German scientist and Head of Data, Dr. Reimund Homann, added: "Our data show that indeed, the Big Four still remain the Big Four. In addition, our data is giving an insight into the individual strengths of the fashion capitals as well as the smaller cities."
The IFDAQ's City Index (FACER) is a daily updated, comprehensive, transparent and highly precise rating for over 1,000 monitored fashion cities around the world. As part of the IFDAQ virtual ecosystem and built on deep learning technologies, its algorithm considers a high-dimensional data pool of significant factors and sub-factors, including the city's relative worldwide market volume, industry share, turnover potential, socio-demographic and overall influence.
A full study on the IFDAQGlobal Fashion & Luxury Cities from Q2/2018 along with the methodology details can be viewed online at LinkedIn: https://www.linkedin.com/pulse/meet-most-important-powerful-global-fashion-cities-iva-mirbach/.
The latest ranking has been featured in the current print edition (3/2018) of the O.VATION Magazine -the magazine for the communications industry with a focus on PR, strategic communication and media intelligencepublished by therenowned Austrian company OBSERVER.
If you want to know your city's ranking or for more information, please get in touch with us or visit http://www.ifdaq.com/.
The IFDAQ (acronym for International Fashion Dynamic Automated Quantification system) makes the fashion and luxury industries more intelligent and productive. It reveals, and measures, the real market performance of all stakeholders and entities in these industries, as well as the impact of their actions.
Thanks to values that come from an intelligent ecosystem that creates a high-dimensional virtual image of the industry, the very first AI-driven Fashion Intelligence Unit with real-time industry monitoring for the entire industry offers unprecedented in-depth insights and delivers robust and novel scientific Key Performance Indicators (KPIs) to the most salient currency in fashion & luxury: market power, influence, and reputation. It makes these driving factors visible, which always have been there, but never could be measured. Until today. Notably, the IFDAQ does not rely on proprietary and confidential data to operate: its accuracy stems from an outside-in perspective.
IFDAQ / Fashion Intelligence Unit
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