VoiceAmercia’s Leadership Beyond Borders reveals the statistics concerning the online presence of 390,000 small and medium business across Europe and the Middle East.
Phoenix, AZ -- (SBWIRE) -- 02/20/2019 -- Leadership Beyond Borders, the weekly broadcast hosted by Kimberli J. Lewis, discusses small and medium businesses online presences in its episode airing on February 19 at 3:00 pm PT. Ms. Lewis takes a deep dive into the statistics reveled by the Search and Information Industry Association Europe (SIINDA).
Ms. Lewis interviews representatives from SIINDA, who conducted a landscape survey that interviewed over 390,000 small and medium sized businesses (SMBs) in Europe as well as the United Arab Emirates concerning their online presences.
The study provides insights on how SMBs are performing on key attributes for a successful online presence, and which areas need to be improved for optimal performance. Ms. Lewis reveals some of the key findings of the survey, including the critical facts:
- More than 37% of websites analysed were not optimised for mobile phones or tablets
- Only 38% of sites had any sort of analytics tool to understand visitor behaviour on their site
- 46% of websites have not been updated within a year.
Other findings showed that in certain geographical areas such as the United Arab Emeritus, small and medium businesses are leading the world in social media representation, whereas in some geographical areas where there is an established economy, such as Germany, social media presence is lagging far behind, possibly due to privacy issues.
The results are discussed in the Leadership Beyond Borders series with Kimberli Lewis on February 19, 2019, 3 pm PT on the VoiceAmerica Business channel. The results and tips give on the show are not only interesting to digital marketers but also to small business who need to ensure their presence on the web. The episode will also be available to stream after the initial air date at https://www.voiceamerica.com/episode/113230/the-digital-presence-of-small-businesses-in-europe-and-uae.
About Leadership Beyond Borders
Leadership Beyond Borders, hosted by Kimberli Lewis, looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership is needed to drive long-term success in today's global economy. The show explores the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. Ms. Lewis talks about everything from gender balance to generational and cultural business values that may impact organizations. Guests include international leadership experts from around the globe. Those who are in a leadership position or who aspire to be in one - regardless if the business is international or local - will learn of of today's leadership opportunities and challenges and take away something useful the business and professional growth.
VoiceAmerica is the original digital broadcast company for the production and delivery of Live Internet Talk Radio programming and continues to be the industry leader in digital media, marketing, and distribution. We are the pioneers of digital radio programming and have been since 1999. We create and distribute over 500 unique and innovative radio programs for our millions of engaged listeners worldwideover five niche community based channels: the flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Empowerment Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, and VoiceAmerica™ Influencers Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels.Our network channels distribute live programs daily that reach a growing domestic and international audience who connect through all devices via our mobile, desktop, and tablet VoiceAmerica destinations.
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Kimberli J. Lewis
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