Leisure and Lifestyle News / Smith Publicity, Inc.

Smith Publicity Adapts to Changes in the Book Marketing Industry

Via: ReleaseWire

Updated 8:45 AM CDT, Tue, August 01,2017

Philadelphia, PA -- (ReleaseWire) -- 08/01/2017 -- Smith Publicity, a book publicist company, helps authors with book promotion through several marketing techniques. This allows authors from all genres to spark book sales, increase media coverage, and gain more opportunities in the future. As an industry leader in book marketing, Smith Publicity has observed the dramatic changes that have taken place during the last ten years and offer services that accommodate these changes to allow authors to thrive.

The professional author publicists at Smith Publicity have witnessed several changes in the book marketing industry that have both eliminated and cultivated opportunities for authors.

For example, as the Internet has expanded, many newspapers and magazines have gone out of business. Although the closing of some companies gets rid of some chances for book coverage, the Internet makes more content available for the general public and allows many more authors to display their work online, providing limitless coverage. With this in mind, Smith Publicity has moved many marketing strategies to online platforms.

Additionally, podcasts and book reviews have become increasingly popular because of the internet and the accessibility to technology. Podcasts allow for authors to participate in interviews that are available on smartphones and tablets. Book reviews have also gained more viewers because bloggers and online reviewers can easily read an e-book and publish an online review for the general public.

Changes in technology allow books to be read and reviewed online and make the media more reachable. This open communication allows Smith Publicity to grow in their book publicity techniques and offer e-book marketing and other technology-based services.

Throughout the years, Smith Publicity has grown with the Internet and other types of technology to create new strategies for authors to get publicity and spark more book sales. This book publicity company has gotten successful results for almost 20 years because of their commitment to authors and their new and innovative marketing techniques.

To learn more about book marketing and other author publicity services, contact Smith Publicity by calling 856-229-0807 or by visiting their website at http://www.smithpublicity.com/.

About Smith Publicity
Smith Publicity is the most prolific book marketing agency in the publishing industry, with nearly 3,000 books promoted since 1997. An "equal opportunity" publicity firm, Smith works with both self-published and traditionally published authors, as well as small and major publishing houses.

Smith Publicity's motto, "Make Good Things Happen for Authors," is premised on providing the absolute highest level of client service, and a singular focus on creating as many opportunities as possible for authors and publishers to spread the word about books through media exposure.

Smith Publicity has offices in Cherry Hill, NJ and Toronto, Canada.

For more information on this press release visit:

Media Relations Contact
Lani Panico
Email: Click to Email Lani Panico
Web: http://www.smithpublicity.com