Philadelphia, PA -- (ReleaseWire) -- 01/26/2018 -- For over a decade, Smith Publicity has served the publishing industry as a highly successful book marketing agency. Their experience in book marketing has allowed them to keep up with and even anticipate major industry trends as technology continues to transform how the country consumes media. In a recent blog post, they shared their top five predictions for the book marketing field in 2018.
In the new year, more easily consumed forms of media will likely continue to compete with more traditional outlets. Both print and broadcast media typically have online versions that give authors extra opportunities to publish material. Podcasts are also reaching record audiences, another boon for authors. On podcasts, writers can give in-depth, free-form interviews about their books while often reaching their target audiences in a more direct and effective manner.
Smith Publicity expects the world of publishing to become more and more egalitarian. Authors that choose to self-publish have been seeing increasingly consistent success. The "stigma" of such routes to publication has diminished. On top of that, the declining viewership of network TV makes book promotion more feasible for authors that have difficulty landing high-profile TV appearances. Prestigious spots on bestseller lists have grown increasingly irrelevant, as well.
Much has changed since Smith Publicity opened for business in 1997. However, it is reasonable to expect that print and broadcast advertising will become less and less relevant as online media rises in popularity. For more information about book publicity and marketing in 2018 or to learn more about Smith Publicity, call them at 856-229-0807 or visit their website, http://www.smithpublicity.com.
About Smith Publicity
Smith Publicity is the most prolific book marketing agency in the publishing industry, with nearly 3,000 books promoted since 1997. An "equal opportunity" publicity firm, Smith works with both self-published and traditionally published authors, as well as small and major publishing houses.
Smith Publicity's motto, "Make Good Things Happen for Authors," is premised on providing the absolute highest level of client service, and a singular focus on creating as many opportunities as possible for authors and publishers to spread the word about books through media exposure.
Smith Publicity has offices in Cherry Hill, NJ and Toronto, Canada.
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