Los Angeles, CA -- (ReleaseWire) -- 04/02/2018 -- Dubbed 'Labels Are For Clothes', the candy-coloured campaign, shot by photographer Richard Burbridge and styled by Ondine Azoulay, challenges consumers to leave labels to the clothes, rather than the people wearing them.
Featuring a diverse range of models who have all fallen victim to outdated social stereotypes at some point in their life, each shot features a tongue-in-cheek care label with empowering 'instructions' for reclaiming the labels often applied to them by a close-minded society.
Included in the campaign line-up are Fashion Icon & Creative Director Parker XL and body positivity activist Sabina who appears next to the message 'Do not shrink', Stav Strashko, who was born male, affirming that she is '100% woman', and Zara, who is of Pakistani heritage, wears a hijab and lives in London, and commands that you 'do not stereotype' her.
To celebrate their birthday and mark the launch of the campaign, River Island have released a capsule collection of t-shirts and sweatshirts championing their message of inclusivity. £3 from each sale will be donated to international anti-bullying charity, Ditch the Label.
Parker Relaunches his website The Parker Report April 1st, with new content! Showcasing his favorite brands and daily tips.
To see more about Parker check out his site and Instagram @ParkerXL http://wp.me/p5wkNu-14j
Parkers Website | www.parkerxl.com
Parkers Twitter | https://twitter.com/realparkerxl
Parkers FB Fan Page | facebook.com/parkerxl
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