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WHATISTHAT? Introducing New Collection of Bluetooth Fashion Connected Watches at BaselWorld 2015 (Hall 2.0, K27)

Via: ReleaseWire

Updated 2:30 AM CDT, Thu, March 26,2015

Basel, Switzerland -- (ReleaseWire) -- 03/26/2015 -- WIT? -WHATISTHAT? introduces its new collection of Bluetooth connected watches at BaselWorld 2015, with notifications and fitness functions.

Essential at a glance

With their simple interface, showing essential notifications on the watch face, WIT? Connected watches connect with an app installed on iPhones and most of Android phones. The App can be downloaded on the App Store and Google Play at no extra costs.

Italian fashion and design

The design of the collection has been elaborated in Italy, the pastel colors and the nice graphics fit the new fashion trends of 2015.

Affordable and targeting ladies and fashion people

Starting at Euro 59.95, the WIT? Connected watches are affordable and exist in a dozen of color and with different watch faces to cater all taste while matching with user's outfits.

Alessandro Zanatta, designer of WHATISTHAT? says: "We designed these Bluetooth connected watches to seduces women and fashion conscious people. This is the perfect companion for your smartphone to never miss calls and your important messages in a discrete way, it's also helps to monitoring your fitness activity even without your phone."

Water resistance up to 5ATM [50 meters allows WIT? to follow active users, even in wet situations when the phone cannot be in their hands-on the beach, swimming, and under the rain

WIT? Connected watch collection will be available at retail starting in the second quarter of 2015.

WIT? is now seeking distributors worldwide for its new fashion collections.

Come see us at BaselWorld Hall 2.0, K27. More information about WIT? :

Download the high-resolution photos :

WHATISTHAT? is an Italian brand that put the user at the center of a playful and fashion experience. The brand has been hugely successful from 2009 onward when bringing to the market one of the very first fashion band with a watch. The company sold over

500.000 pcs and position itself as the brand for affordable yet fashion and innovative watches.

WIT? Is the short name of WHATISTHAT? which headquarters are in Treviso - North Italy.

WHATISTHAT? introduces at BaselWorld 2015 its first collection of connected watches that combines smart notifications with fitness function. Using Bluetooth Low Energy and low power drain technologies developed in Seattle- USA, WIT? Connected watches offer months of battery life in an Italian design, bringing essential at a glance directly into fashion conscious users' wrists.

For Sales Inquiries: sales@whatisthat.it

Press contact
Email: media@whatisthat.it

For more information on this press release visit:

Media Relations Contact
Scott Hayes
Email: Click to Email Scott Hayes
Web: http://www.whatisthat.it/